The stand creates a window to the construction site. It demonstrates the complex procedures and situations that make the process of building possible. The stand serves only as a framework: a clear, smooth body, with the raw sub-structure, consisting of a scaffolding, not hidden, but part of the design.

The public perception of the Chamber of Architects and Engineers is ambivalent. As a whole, the board shall hardly visible. The services and activities of the Chamber are not well known,. The profession of architecture has only a diffuse image, in which the image of the profession as a luxury, or something 'too expensive,' is ubiquitous. Consulting Engineers and Civil Engineers are hardly visible to the public at all.

On the other hand, the subject of lively public architecture enjoys a high level of interest and media attention. It has long been established that architecture creates a profitable image for municipalities, businesses and individuals. Architects and Engineers have a great social responsibility in the design of spaces and their integration with the surrounding environment. The environment, in which we are all at home, is a system of dependencies. Using their networked experience, sustainable architects and engineering consultants generate added value for their clients. In short: "Building Culture creates life-quality."